The challenge
In its early years, Leviy lacked a dedicated designer to advocate for an optimal user experience. While the platform successfully delivered valuable solutions, there was room for improvement in ensuring these solutions were built in the most effective and user-friendly way. This required not only enhancing the usability of existing features but also fostering a UX-centric mindset across the company to drive long-term success.
The process
During my 7.5 years at Leviy, I contributed to 30+ projects, ensuring the application effectively addressed real user problems. To achieve a comprehensive understanding of our user base, I conducted human-centered research to gain insight into the domains Leviy operated in and its users. I translated my observations into actionable
insights, which inspired new ideas and innovations within my team. My responsibilities included user research, high-fidelity UI design, crafting intuitive interface copy, and collaborating with engineers to establish a Design System. I built a research repository from scratch, centralising data from all channels into one accessible location. Besides that I supported the Product Manager with project management.
My role
- Planned and conducted user research
- Set up a research repository from scratch
- Presented insights from research to team
- Sketched wireframes to explore and communicate multiple solution directions
- Created interactive prototypes to validate ideas
- Facilitated design sprints and other workshops
- UI Design
- UX writing Dutch & English and managed localisation in 6 languages
- Set up and maintained a design system
- Defined and documented processes for design
- Additional: contributed to ISO compliance standards & audits
Skills I applied for this project
