As a child…
… I loved being in nature, spending time around animals, and creating all kinds of things — from building dens in the woods to mixing imaginary potions from my mum’s lotions, drawing and writing stories.
Born in the Netherlands and raised bilingually by my Dutch father and English mother, I grew up moving naturally between two cultures.
As a professional…
… I thrive in complex problem spaces, where structure, empathy, and collaboration help turn ambiguity into clear, usable solutions.
Throughout my career, I’ve worked across the full product lifecycle, from discovery and research to strategy, design, and launch. I’ve led user research, translated insights into actionable concepts, designed and scaled design systems, and partnered closely with engineers, product managers, and stakeholders to bring ideas to life.
Top soft skills
Structure
Design, and life in general, can be messy, it’s part of the creative process. Applying structure in key areas is a must for me and I am keen to help others get organised by decluttering, creating better systems and processes.
Empathy
I’m curious about what makes others tick and am an empath by nature. This is my design superpower, as it allows me to deeply understand people and create solutions that are truly desirable.
Ambition
When I put my mind to something I am eager to make it a success. I am straight to the point and I feel highly responsible for the outcome of my work.
My key character traits
Top hard skills
Copywriting
Native in English and Dutch, UX/UI writing, social and website content, email marketing, product documentation, process documentation.
Design
User research, insights > ideas, information architecture, sketching wireframes, prototyping, UI design, social media, website, packaging design.
Analytical
Basic technical knowledge, always seeking to understand, system thinking, connecting the dots and drawing conclusions from user research.
In my free time you can often find me
- Working out at my local Crossfit box
- Attempting to grow my own fruit and veggies
- Learning Spanish – currently on a 500+ day Duolingo streak
- Experimenting with a new vegan recipe
- Redecorating my home
- Practicing yoga and meditation
- Stargazing
- Listening to Ludovico Einaudi’s music
- Visiting my family in the UK
- Enjoying a long walk in nature with our dog
- Exploring different countries
- and more!
If you do what you love you’ll never work a day.
I love listening to people’s stories, spotting opportunities, removing unnecessary clutter, creating new things, improving existing products, services and processes, learning by doing, creating structure, testing what works and what doesn’t, imagining a future where we are more connected with nature.